Company History

Blue Ridge Mountain Rentals is the High Country of North Carolina’s leading vacation rental company. Blue Ridge’s management team, led by CEO and Owner Adam Norris, General Managers Cassandra Ellison, Lisa Smith, and Erica Frazier all firmly believe that it is the mission of Blue Ridge to be a refuge for thousands of guests each year seeking respite in the beautiful mountains from their hectic lives.

Founded in 2002, the company has succeeded with a singular mission: We strive to treat all homeowners, guests, and co-workers with the utmost care and respect. We truly care about all guests because we know that most endure stressful lives back home, and they cherish the times that they can escape to a restful haven in these North Carolina mountains. We want to help them find the perfect vacation getaway. We also care about our homeowners, and we understand that most of them have worked hard to accomplish the dream of purchasing their own mountain vacation home, and we want to help them preserve that investment while simultaneously generating the best financial return. And we care about the professionals that work hard each day to accomplish the mission of our company.

Vacation rental property management is our sole focus, and our primary mission is to help meet the needs of everyone who encounters our company. We have grown from a small three-person operation in 2003 in Blowing Rock to the Southeast’s leading mountain rental company with over 600 vacation rentals, local offices in Banner Elk, West Jefferson and our flagship location on Highway 421 in Boone, and more than 125 employees and over 100 contractors, all ready and willing to assist you however we can. We also offer in-house HVAC services (Blue Ridge Unlimited Heating and Air), pest control (Blue Ridge Mountain Pest Control), repairs, commercial linen services, and hot tub sales (Blue Ridge Backyards).

During our first 19 years we have seen phenomenal growth, including hundreds of satisfied homeowners and tens of thousands of delighted guests. Our goal is that over the next 19 years and beyond, our services will continue to grow and allow us the opportunity to be a blessing for all travelers, homeowners, and employees.

In the words of J.R.R. Tolkien: “All that is gold does not glitter; not all those who wander are lost.”